Digital Asset Business Lead

Digital Asset Business Lead

[24 months, fixed term contract]

As the Digital Asset Business Lead you will report to the Head of Digital Assets and have overall responsibility for creating, planning, implementing and monitoring the direction and performance for a Digital Asset – a customer-facing platform (app, widget or chat bot). The main purpose of the role is to take business lead for defining and evolving product/features concepts in the cross-segments area and to drive the overall asset global growth with digital health services behind

the successful candidate should have ideally combines 3 areas of expertise:

1. 40% Business: understanding of commercial aspect of marketing (eg. go to market strategy) and can read numbers (analytical skills), so the person can understand the business performance of a digital asset (eg. mobile app) and grow it
2. 40% Project Management: understanding the complexity of projects, cross-departmental dependencies, potential risks and mitigation, end-to-end ownership of delivery with a very strong to-do attitude
3. 20% Technical: exposure to working with (not for!) IT teams, ideally on the business side. I am not looking for candidates with pure and only experience being Product Owners, Business Analysts or IT developers.

What you do:

• Market and Industry Analysis:

  • Monitor and coordinate market and industry trends.
  • Benchmark solutions for research and development of new concepts and ideas.
  • Contribute to asset evolution and identify best practices for digital assets.

• Ownership and Development:

  • Take end-to-end ownership for building Proof of Concepts (POCs), business models, cases, roadmaps, and plans.
  • Drive business performance, utilization, and monetization opportunities for digital assets within Allianz Partners and beyond.
  • Integrate digital assets as standalone or as part of the e-health ecosystem.

• Customer-Centric Design:

  • Map and align with omni-channel objectives to design customer-centric journeys.
  • Conceptualize conversational flows and ensure a first-class experience for digital assets.
  • Maintain delivery timelines and qualitative outcomes.

• Solution Translation and Efficiency:

  • Translate business unit needs into tangible solutions.
  • Ensure cost efficiency and high-quality assurance in an agile environment.

• Relationship Management:

  • Manage relationships with other departments and business units.
  • Act as an ambassador for digital assets within Allianz Partners and beyond.

• Collaboration and Strategy Alignment:

  • Collaborate closely with Product Owners, Delivery Leads, and Product Managers.
  • Align tasks with corporate and departmental strategy, OKRs, and goals.

• Go-to-Market and Performance Monitoring:

  • Support in creating and executing go-to-market plans.
  • Set business performance criteria and KPIs.
  • Monitor and analyze performance reports and customer feedback for improvement recommendations.

What you bring:

• 5+ years of experience in a product management role
• Holds a university degree in Business Administration (or similar)

• Digital Product Management and UX/Product Transformation:

  • Experience in launching and scaling digital products.
  • Demonstrated ability in transforming user experience (UX) and product offerings.

• Campaign Optimization:

  • Skilled in delivering and optimizing marketing campaigns.
  • Utilizes behavioral data and customer profile data for campaign strategies.

• Analytics and AI:

  • Understanding of analytics and data science.
  • Familiarity with AI technologies such as Natural Language Processing (NLP), Large Language Models (LLM), Machine Learning (ML), and Prompt Engineering.

• Industry Knowledge:

  • Knowledge of digital health ecosystems.
  • Understanding of the insurance sector.

• Legal Work Authorization:

  • Legally permitted to work in the UAE.

• Technical Skills:

  • Proficient in MS Office suite (Excel, Word, Outlook, PowerPoint).
  • Strong internet navigation and research skills.

• Agile and Scrum Methodology:

  • Experience working in agile environments.
  • Familiarity with scrum methodology.

Behavioral Requirements:

• Solid understanding of Marketing Management and business environment
• Exposure to working in an agile product development environment
• Exemplary interpersonal and communication expertise
• Excellent team- and relationship-building abilities, with both internal and external parties (developers, business stakeholders, partners, etc.)
• Ability to work well under pressure and maintain keen attention to detail in an agile environment
• Strong to-do attitude with understanding of responsibility and accountability for end-to-end delivery with ability to influence cross-functional teams via diplomacy and tact
• Self-directed, results-oriented and a hands-on working mindset
• Strong analytics and problem-solving capabilities
• Strong customer orientation and business development focus, orientation towards innovations, and global industry trends

Behavioral Competencies:

Customer & Market Excellence:

• Strive for excellence at every touch point with the customer
• Foster state-of-art technical/operational knowledge and strive for continuous simplification
• Be the benchmark

Collaborative Leadership:

• Lead projects and support other team members by providing purpose and direction
• Develop people, provide feedback and care to employee wellbeing
• Collaborate and exchange best practice

Entrepreneurship:

• Act on opportunities, anticipate trends, take risks, and promote a culture that allows for honest failure
• Take ownership and responsibility
• Embrace innovation and a culture that allows to make decisions without fear of retribution

Trust:

• Act with integrity, honor commitments, tell the truth
• Foster diversity and inclusiveness
• Act transparently and promote corporate social responsibility

What we offer:

Our employees play an integral part in our success as a business. We appreciate that each of our employees are unique and have unique needs, ambitions and we enjoy being a part of their journey.
We are there to empower and encourage you with your personal and professional development ensuring that you take control by offering a large variety of courses and targeted development programs.
All that in a global environment where international mobility and career progression are encouraged. Caring for your health and wellbeing is a key priority for us. This is why we build Work Well programs to provide you with peace of mind and give the flexibility in planning and arranging for a better work-life balance.

66327 | Marketing & Design | Professional | Non-Executive | Allianz Partners | Full-Time | Temporary

Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us.
We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in.
We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, disability or sexual orientation. Great to have you on board. Let's care for tomorrow.