Category Retail specialist

Company Description

Our goal is to be known as the thought leader when it comes to all topics Category and Shopper. The Category Retail specialist will play an integral role in building, developing and maintaining credible, long-term, category lead relationships with Red Bull’s retail partners. The CRS will work with the National Account Sales team in order to leverage category insights and identify strategic opportunities for the sales team to grow Red Bull sales and market share, as well as drive total Energy Drinks sales growth. In doing so the CRS will need to analyze retail sales and shopper data to uncover actionable insights based off data.

Job Description

CATEGORY & SHOPPER EXPERT

• Develop an unassailable level of energy category & shopper insight through thorough analysis of multiple data sources (offtake sales data, shopper data, market demographics, local & global shopper insights, internal cooler data).
• Support Category Manager in regular category reviews, plans and strategies with retail partners via gaining a thorough understanding of the following;
• Energy Drinks category & shopper, Assortment optimisation & Effective Planogramming, Merchandising principles, Current category project success & identification of further category growth opportunities.

PROJECT ANALYSES & MANAGEMENT

• Track performance of current category projects utilising multiple data sources (offtake sales data, shopper data and internal Cooler door opening data) in order to report success back to retailer.
• Manage the rollout & maintenance of category projects in retailers; ensuring a smooth rollout & that the units are always looking premium in store.
• Support Category Manager with sign off of further category project rollouts into store through strong sales and shopper data analyses supporting reason for rollout.

TURNING INSIGHTS INTO ACTION

• Identify key opportunities for Red Bull and educate the field team on how to capitalise on these opportunities through training days.
• Further equip the field team to action in trade in form of insights one-pagers that help sell in shelf space allocation of category and Red Bull, new item listings, disruptive display placements, additional cooler placements and other identified category opportunities.
• Support category team in managing and planning the annual “retailer meets shopper” conference, giving our retailers the competitive edge through understanding the latest shopper and retail trends through a day of influential speakers.
• Training of retailer’s broader teams on Category management through training days in order to further position ourselves as the category & shopper experts.

Qualifications

Minimum 3-5 years experience in Category, Insights analyses or Key Account sales in the FMCG industry.

This highly analytical, organized, and self-motivated individual must have the ability to draw insights from multiple complex data sources.

Excellent analytical skills are needed not only to evaluate, but to provide useful, actionable tools that are clear, meaningful, and delivered in a timely manner.

Experience working with syndicated data (Nielsen & IRI), Nielsen Panel (Home scan) and shopper metrics.

Customer facing experience a must; travels up to 25% of the time working with retailers.

Familiar with Planogram software, such as JDA is an asset.

Highly proficient in Microsoft Office, especially Excel and PowerPoint.

In-depth knowledge of the FMCG industry and South African Retail Industry.

Strong project management and planning competencies.

Strong communication and stakeholder management skills are required to express analytics and deliver presentations to various levels in the organization.

Additional Information

This job description is not exhaustive of the potential duties that the successful applicant will be required to perform, and is provided solely to assist potential job applicants in determining their suitability for the role and to apply for the job. It is not an offer of employment and Red Bull is under no obligation to hire an applicant who submits an application.