Senior Events Specialist

Descripción de la empresa

The Senior Event Specialist drives events marketing strategy by large-scale events, and essential event initiatives in the country, creating points of difference and driving brand image. Reporting to National Sports Marketing Manager, you will be a project leader, working with all key stakeholders to maximize the impact of major national Sports event initiatives. You will work closely and collaborate with local field teams to use all Sports properties and execute events plans/strategy all along the country. This includes informing goal setting, identifying key scenes and relationships, and guiding relevant initiatives following national events that occur within the country. Responsibilities include all elements of event execution, from creative development to concept, execution, and evaluation. Innovation is priority, followed by excellent and efficient execution.

Descripción del empleo

Create National Event Programmes

Start/improve an innovative and outstanding national event programme by inventing and executing new events. These are highly relevant for national consumer groups, and offer personal experiences to participants and spectators and create unique media content.

Lead Execution Sports Events

Organise Red Bull events/projects of all scales with strong focus on participants, spectators and media. Assure top quality and efficiency. Brief and supervise suitable partners (freelancer/event agency/Field Marketing Manager or Student Brand Manager) to follow Red Bull principles and needs and objectives from communications, legal, finance and sales.

Budget and brand appearance responsibility for all national event activities according to international benchmarks and guidelines.

Assure external partner contribution for defined projects assuring a high level of efficiency.
Create and develop merchandising lines for Red Bull events, under brand guidelines, looking for new business opportunities

Create and develop merchandising lines for Red Bull events, under brand guidelines, looking for new business opportunities.

Communication

Communicate information via the Red Bull SportsNet for all event related topics (keep updated event calendars, fact sheets, news-postings, etc.)

Constant communication witth Red Bull HQ Events department counterpart for strategy alignment, brand guidelines and find new opportunities and innovative ideas.

Events Marketing Tools Management

Keep national event marketing tools inventory updated with reliable stock and organization. Proper coordination with Filed Marketing Manager to leverage materials to field teams and keep healthy inventory. Improve of storage and logistics.

Organisation of an efficient event vehicle programme. Select a suitable car-model. Select and supervise a suitable event vehicle driver. Design and supervise the programme in regards to all legal and financial boundaries.

Requisitos

University degree, ideally in Business Administration, or equivalent work experience.

+3 years of relevant experience in event, project, team coordination, people management, and budget management.

Competencies and Experience on events, plan and project management.

Knowledge of several sports and their respective scenes on a national level.

Experience managing high budgets

Must be fluent in English speaking and writing.

Información adicional