Head of Gaming & Esports

Company Description

Establish and execute mid and long-term marketing strategy in accordance with Red Bull’s vision of being #1 brand in gaming. Build brand and can love in ever-growing, dynamic, billion-dollar and complex gaming ecosystem of Turkey. Lead Red Bull’s gaming and esports team, cross functional teams, freelancers and agencies to perfectly execute the gaming business plan. Create unique experience for the community by holding relevant globally activated Red Bull Titled tournaments and small fire events. Establish Turkey’s most inspirational Red Bull Player and Team portfolio to create success stories for the community. Bring original and engaging content to the community to stand out from the content clutter and become an essential part in gamers’ daily lifecycle. Maintain healthy partnerships and continue the good relations with crucial and relevant publishers as well as relevant governmental authorities to amplify plan in accordance with Red Bull’s gaming vision. Grow the gaming business even more by bringing right partners into Red Bull’s gaming ecosystem and generating monetary value.

Job Description

Create and Run Gaming Marketing Program

Create an all-rounded strategy that is owned and followed by the company under the vision to become #1 brand in gaming & esports.

Set an inspirational brand image through impactful initiatives in gaming community and transform brand love into urge for consumption.

Responsible for managing the gaming budget that makes 15% of the total sports marketing budget and ensuring to meet the BP targets by the end of each fiscal year.

Lead an excited and progressive gaming team, freelancers, and leading agencies in the ecosystem.

Create a Holistic Event Program

Create an impactful event plan that is built around relevant games for the community varying from Red Bull Titled to 3rd party, local to national, online to offline events.

Continue building best practice event concepts that always bring Red Bull forward in the local and global market.

Ensure perfect execution by leading gaming and cross functional teams with the right direction.

Work closely with Media Network teams to create holistic and impactful content and communication strategy around yearlong event plan.

Guide field marketing team to perfectly execute national events down to the heart of the field, create a local connection with the community to drive brand and can love.

Build & Improve Red Bull Player Program

Establish Turkey’s most influential and successful player/team portfolio with perfect brand fit to improve Red Bull’s inspirational and motivational brand mission in the eye of community.

Build a long-lasting mutual development strategy with Red Bull players and teams to create international heroes by setting right performance and marketing development targets and plans.

Manage the relation between Red Bull and players/teams and turn the partnership into mutually beneficial program for every party.

Create original, inspirational and engaging content and communication plan with Red Bull players/teams to help build Red Bull's premium brand image.

Leading Content and Stories in Gaming

Deliver gaming knowledge and expertise to all relevant cross functional teams to keep creating unique and industry leading content, communication, and activation all year long.

Bring up original content ideas with Gaming Content Team for Red Bull's own YouTube Gaming Channel.

Follow closely the global trends and best practices and lead the team to create better and progressive way of marketing in gaming.

Establish Strong Strategic Partnerships

Create strong publisher partnerships with local and global game publishers that is key to unlock potential of Red Bull’s initiatives.

Lead strategic entry into multimillion euros worth of Turkish LoL and Valorant esports. Build a competitive edge that helps Red Bull’s can business by creating unique content and experience for the esports community.

Manage good relations with Turkish Esports Federation and make them advocate against governmental bodies to overcome regulatory challenges and amplify Red Bull’s initiatives on public opinion.

Work closely with Partnership team to bring long-lasting strategic partners into Red Bull’s gaming ecosystem that generates monetary value that helps to grow gaming business.

Community Management

Improve Red Bull’s gaming opinion leader program and create sustainable relations with relevant streamers/influencers and turn them into credible Red Bull brand ambassadors.

Qualifications

At least 5 years of previous work experience in gaming or esports industry specifically publisher, brand, agency or federation

Demonstrable understanding of his/her local gaming and esports scene, with in-depth knowledge of popular and emerging titles, consumer behavior and trends

Strong relationships within the industry including publishers, vents organisers, team, athletes, media partners.

Ability to create a strategy and a business plan with a perfect continuous execution

Excellent communication, presentation and leadership skills.

Knowledge of Word, Excel, PowerPoint, etc.

Creative, innovative, open-minded, sporty, self-conscious, motivated, capable of working in a team, leadership quality.

Additional Information

Turkish native, Fluent in English

Bachelor's Degree