Web Optimisation Executive

Web Optimisation Executive

Role Description

We have a fantastic opportunity for a Web Optimisation Executive to join our family of talented people in the Sales Optimisation team. As a Web Optimisation Executive, you will be working across Multiple pet brands, including market-leader Petplan. This is an important digital role focused on both online buying journeys including Quote and Buy and landing pages. Your primary role is to deliver our optimisation plan to improve conversion of prospect traffic.

The role is located in Ditton Park.

As a hybrid worker you will be in the office between 2 and 16 days per month depending on individual and business need.

Salary Information

Pay: Circa £34k Per Year

Pay is based on relevant experience, skills for the role, and location. Salary is only one part of our total reward package.

About You

• Execute the optimisation roadmap to increase conversion of pet and equine online prospects in line with sales targets.
• Use Adobe Test & Target platform to deliver test and learn activity and quantify impact.
• Collaborate with internal teams such as Technical and Regulatory Standards to ensure impact of any changes are well considered.
• Work closely with the Web Analyst to gather insight from the analytics toolkit (GA, Content Square) allowing optimisation based on data driven insight.
• Support and manage web chat journey and sales by reviewing insights, developing chat bot messaging and working closely with the Sales Team.
• Support the delivery of web changes by working with the web agency and internal teams (IT, UAT, Product Owners) to ensure they go live defect free.
• Act as digital expert to support the wider Marketing team to ensure effective delivery of other online projects.

Essential Skills

• Extensive digital marketing background with experience in delivering successful online optimisation programmes
• Experience of deploying AB/multivariate testing in an Ecommerce environment.
• Experience using Adobe Target and Contentsquare or similar analytics platforms
• Excellent external outlook and a passion for digital with experience of working with external agencies
• Good working knowledge of web analytics (Adobe/Google Analytics)
• Stakeholder management experience with excellent communication skills and collaborative approach
• We support the government scheme “Access to Work” please feel free to ask us about the access to work scheme.

Desirable Skills

• Experience in a Financial Service environment with insurance experience is desirable but not essential
• Experience using Generative AI tools such as onsite Webchat / Chat Bot systems and journey is desirable but not essential

What We Will Offer You

Recognised and rewarded for a job well done, we have a range of flexible benefits for you to choose from- so you can pick a package that’s perfect for you. We also offer flexible working options, global career opportunities across the wider Allianz Group, and fantastic career development and training. That’s on top of enjoying all the benefits you’d expect from the world’s number one insurance brand, including:

• Flexible buy/sell holiday options
• Hybrid working
• Annual performance related bonus
• Contributory pension scheme
• Development days
• A discount up to 50% on a range of insurance products including car, home and pet
• Retail discounts
• Volunteering days

Our Ways of Working

Do you need flexibility with the hours you work? Let us know as part of your application and if it’s right for our customers, our business and for you, then we’ll do everything we can to make it happen. Here at Allianz, we are signatories of the ABIs flexible working charter. We believe in supporting hybrid work patterns, which balance the needs of our customers, with your personal circumstances and our business requirements. Our aim with this is to help innovation, creativity, and you to thrive - Your work life balance is important to us.

Diversity & Inclusion

At Allianz, we prioritize diversity and inclusion, demonstrated by our numerous accreditations: EDGE certified for gender inclusion, Women in Finance Charter members, Disability Confident employer, Stonewall Diversity Champion, Business in the Community’s Race at Work Charter signatories, and Armed Forces Covenant gold standard employer.

We embrace neurodiversity and welcome applications from neurodivergent and disabled candidates, offering tailored adjustments to ensure your success.

We encourage our employees to advocate for their needs, whether it’s assistive technology, ergonomic equipment, mentoring, coaching, or flexible work arrangements.

Accessible Application for All

As part of the Disability Confident Scheme, we support candidates with disabilities or long-term health conditions through the Offer an Interview Scheme, for those meeting the essential skills for the role.

Contact our Resourcing team to opt into this scheme or for assistance with your application, including larger text, hard copies, or spoken applications.

Hr-recruitment@allianz.co.uk

For any inquiries or to submit your application, please contact: Conor McCourt

Closing date 2nd June 2025

We reserve the right to close the advert early if we reach enough applications.

Join us - Let’s Care for Tomorrow.

#LI-Hybrid

73371 | Communication & Public Relations | Professional | Non-Executive | Allianz UK | Full-Time | Permanent