The On Premise is a Sales- and Marketing-Channel and Red Bull is the undisputed marked leader in this field. As the Key Account Specialist in On Premise you are responsible for driving both the current and future distribution and sales of our product portfolio at the respective Key Accounts in your local market/area. You maximize business opportunities in a profitable way while developing long-term, mutually beneficial relationships with our top chained On Premise customers.
Job Description
STRATEGY AND PLANNING
Alignment with HQ on international strategy, guidelines and customers
Identification of the most relevant channels and customers (size and relevance) in the respective market and development of long term visions to drive vertical and horizontal distribution and sales
Close alignment with local Marketing on market-relevant industry- and consumer insights and national focus areas
Annual business planning for On Premise Key Accounts, including budget- and volume forecast as well as a thought through activation plan for each Key Account.
MANAGING KEY ACCOUNTS
Maximization of existing customer performance via effective joint business planning
Acquisition of new customers from the relevant national universe
Negotiating win/win partnership agreements which add value to both Red Bull’s and the customer’s business
Collaborating with internal (other departments) and external stakeholders (including, but not limited to buyers, sales- & marketing managers, controllers, logistic managers and CEOs) to leverage business success
Ensuring executional excellence on account level by utilizing (cross-departmental)
TRACKING, ANALYZING AND REPORTING
Measuring success by diligently tracking, analyzing and reporting on performance and areas of growth and opportunity
Ongoing data maintenance and optimization in the Key Account Tracker and sharing status on Key Account volume, distribution, execution and agreements twice per year with HQ.
LEADING BY EXAMPLE
Establishing and nurturing relationships with key stakeholders (such as distribution partners, industry players and influencers, as well as on site F&B managers, store managers and staff)
Being a “Canbassador” and building affinity and understanding of the Red Bull brand and product within network
Delivering excellence with Red Bull`s premium brand image in all activities and execution
Qualifications
3+ years sales experience (beverage industry preferred)
Previous experience in Key Account Management (preferred)
Outstanding record of accomplishments in sales and trade marketing
Successful track record in leading, managing and motivating Field Sales Forces
Local language + business fluent English
Excellent verbal and written communication skills
Ability and skills to effectively sell and negotiate
Excellent presentation skills
Entrepreneurial approach and mindset
Solution and goal oriented
Highly developed analytical skills
Ability to develop and implement successful sales- and trade-marketing strategies
Strong planning, prioritization and organizational ability
Proficient in MS office especially Excel and Power Point
Self-motivated and ability to work independently
Additional Information
Red Bull Kazakhstan LLP (“Company”) undertakes to ensure proper processing (including storage and use) and protection of personal data received by the Company from an applicant in accordance with the laws of the Republic of Kazakhstan. By continuing to fill in the information I give my consent to collect and process my personal data to the Company and third parties currently associated and to be associated with the Company under any legal relations aimed at obtaining, storing, using and disseminating my personal data, but not contradicting the laws of the Republic of Kazakhstan, and to modify and (or) amend my personal data based on my application or otherwise, which is not contrary to the laws of the Republic of Kazakhstan, which are recorded on electronic, paper and (or) other tangible media.