Category Analyst

Company Description

Reporting to the Sr. Manager, Category Insights, you as the Category Insights Analyst will provide in-depth analysis to determine category strategy and opportunities for Sales, Distribution, Category Development, and other teams across the organization. You will focus on turning multiple sources of data and insights (Circana, Nielsen, Numerator, Research, Shipment data, Industry Insights, etc.) into strategy support materials that will promote Red Bull and Category growth.

Job Description

CATEGORY MANAGEMENT

Develop regular Category Management-focused insights materials, inclusive of Category reviews, Macro trends, Total Beverage trends, Competitor Brand Evaluations, Channel Strategies, and Industry Summaries.

Create meaningful reports using multiple data sources like Circana, Nielsen, Shopper Numerator, and Shipment data to help support overall goals across the Sales and Marketing organizations.

Support impactful insight communication platforms to our organization.

Build, influence, and use relationships across Insights and Category Development and the broader Sales and Marketing organizations to share best practices and resources.

ANALYSIS

Analyze and develop insights on industry trends and opportunities

Manage monthly reporting and communication of resources

Analyze category, shopper, consumer and industry data to develop impactful insights and identify opportunities.

Provide analytical support with accompanying insights in the creation of Category & Brand projects.

REPORTING

Provide ad hoc analysis as defined by the Sr. Manager of Category Insights and the broader leadership team.

Establish best practice reporting and lead report updates.

Enhance Red Bull's reporting tools.

Qualifications

2+ years experience in a Category, Sales, Marketing or Analyst role

Experienced with creating fact-based selling stories

Knowledge of the consumer goods industry including class of trade, customer groups, category, competitive products, competitive strategies and industry trends.

Knowledge of syndicated data (Circana, Nielsen, etc.) and Shopper Panel and Loyalty data.

Experienced in Excel (can perform complex functions) and PowerPoint

Additional Information

The base salary range for this position is $64,000 to $96,000 + cash incentives.

Actual salary offer may vary based on work experience and role location. The base pay range is subject to change and may be modified in the future.

Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement
(Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.