Product Marketing Specialist

Product Marketing Specialist

67764 | Marketing & Design | Professional | Non-Executive | Allianz Malaysia | Full-Time | Permanent

Job Summary

In this role, you will play a key part in developing and executing product marketing strategies to promote our insurance products and services, driving customer engagement and business growth.

Key Responsibilities

• Collaborate with internal teams, such as sales and product development, to create compelling marketing materials, including brochures, flyers, welcome videos and email campaigns.
• Conduct market research to identify target audiences, industry trends, and competitor activities, and use insights to refine marketing strategies.Administer product campaigns, eg. delivery of vouchers, gifts and events for any campaigns.
• Provide support to branches for any product and or marketing content related creation for branch usage.
• Assist in planning and coordinating events, sales campaign administration, and other promotional activities to enhance customer engagement
• Manage various communication channels to blast communication to customers.

Key Requirements

• Candidate with minimum bachelor’s degree, Post Graduate Diploma or Professional Degree in Marketing or equivalent
• Fresh graduates are encouraged to apply
• Strong written and verbal communication skills, especially in English and Bahasa Malaysia
• Experience with graphic design software (e.g., Adobe Creative Suite) is a plus.
• Basic understanding of SEO, PPC, and other digital marketing strategies.
• Previous internship or work experience in marketing or insurance is desirable.
• Able to deliver under pressure and within tight timeline.

Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us.
We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in.
We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, disability or sexual orientation.
Great to have you on board. Let's care for tomorrow.